Roscoes announce change to brand ranges
Roscoes announced they are to eliminate outside brands from their store shelves and go all own brand within 2 years. The companies stretegy is designed to reduce costs and allow for more competitive pricing for goods while maintaining quality. The company set out its plan to offer 3-5 options for each product and 3-5 packaging sizes for each product. The company will offer a value, standard and premium organic offering for each product and where appropiate a kosher and halal option using their brands with each product coming in single , couple and family size options to simplify the experience. They aim to stock more product categories overall while reducing stock-keeping units at their supermarket. They also plan to purchase more brand names in specific categories to offer as own brands.
One of the first product areas to be streamlined is chocolate with only Simply, Cadbury's , Indulge and Noam chocolate products to be offered from next month with Milka being dropped from the chain. Biscuits will also be streamlined to Simply, Roscoes, Indulge, Organicum and Noam biscuit ranges being offered. The plan is expected to cut operational costs and increase efficiencies. The company is planning to increase manufacturing of its products ranges to about 60% of its products within 3 years. The company plans to partner with a few quality suppliers for own brand items that are not economical for it to make itself. All technology brands other than consoles and the own brand Teksmart and Bush technology products outside of the mobile and tablet technology products and home products other Domum are to be dropped also with all clothing other than A&A to be dropped within the year. It is hoped profits will rise as a result with much higher profit margins.The company will be developing new own brand branding for ranges of products in order to differentiate own brands better.The company has brought Morphy Richards the kitchen electronics brand to strengthen the offering of the company.