Duchies Assured backed by consumers
Today a survey of consumers by Which duchian edition and in conjunction with Opinnium has revealed a high level of trust and uptake of the Duchies assured schemes. 73% of those surveyed said they'd only buy Duchies non-consumable goods , electronics and white goods made or designed in Duchies if they had the quality marks from the scheme on them while 83% said they'd only buy Duchian food with the Red Tractor mark or Duchies Assured mark on them and would view any goods or food without them as lower quality and more expensive in the long run. 56% of respondants said they would consider Duchies Designed labeled products over other products and pay more for goods seeing them as potentially higher quality.
In the survey they also surveyed attitudes to holiday and travel buying with 70% saying they'd only book with travel agents or companies on the Dara Protected , Duchie Track Assured and DICTA assured schemes which all Duchies companies have to follow putting 5% of the ticket or holiday price into an emergency fund to pay out if a company fails or claims have to be paid to companies for rebooking due to acts of God.The results show a positive uptake of the schemes.
The scheme has spread with all Duchian designed or made products in Roscoes , Tengelmann group companies(including Sainsbury's and Argos) ,Albert Heijn, M&S and Waitrose meeting the standards with it growing in popularity among manufacturers in the United Duchies. The scheme is predicted to cover 80% of Duchian products within 3 years garunteeing that Duchian products will exceed any European common standards . No party has proposed making the standard mandatory though market pressure has essentially made it essential to certify to the standard.
The Duchies Assured organisation is also investigating setting up additional schemes to cover ferries and software and online services to cover those sectors of the markets among other schemes. It is also looking at working with other European partners in ECON if the proposal for a CE mark fails to set up a scheme involving any ECON and additional countries to certify quality of goods within the bloc. This scheme would be administered internationally aligning standards across boarders to guarantee quality of goods for consumers though any standards of these sort are potentially going to be lower in warranty periods and part availability requirements than the Duchies assured schemes.