17 Nov 2021, 23:52

SimplyFly to merge with Easyjet
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SimplyFly and Easyjet today announced their intention to merge operations to form the EasyFly Group which would owned 50% by the Easy group and 50% by Simplyfly shareholders and operate as sister brands in the budget airline industry. The move comes as SimplyFly needs resources to compete with the Wow Air group and Condor group among intense competition with SimplyFly being behind in the Reitzmag market and EasyJet being behind in the Duchies market. The move surprised analysts though analysts expected some consolidation within the industry at the budget sector. Early releases suggest SimplyFly would be the ultra-low cost carrier offering bargain basement fares in return for bare bones service offering just a seat for the most part capturing the more leisure orientated market while EasyJet would move upmarket of its current position offering more "premium budget" service to compete with middle ground airlines like Condor. The move would mean a general rise in Easyjet fares allowing it to make more money by providing a higher standard of service. The move would also allow the joint group to train staff through SimplyFly and promote the best to Easyjet positions where higher service would be demanded. Not much more details have been announced but we will report on the story as more details come in.